Squeezing Success:  The Twisted Alchemy and Fast + Light Success Story

Twisted Alchemy creates award-winning cold-pressed juice for craft cocktails and mocktails that is squeezed by hand and shipped cold.

Business was good for Twisted Alchemy, and Fast + Light was brought in to scale up digital sales with our e-commerce strategy and ad-buying capabilities.  Our initial focus was implementing efficiencies and optimizing the sales funnel.  

January 2022 their DTC website https://www.twistedalchemy.com was at a 0.8% conversion rate, meaning 0.8% of visitors made a purchase.  

Currently, the conversion rate is at 2.4% (3x the previous rate)

This is a huge benefit to scaling the business:
🍊  Ad dollars become 3x more efficient

🍊  Increases overall efficiencies for all organic or paid efforts

🍊  Has the added benefit of lowering acquisition costs, due to said efficiencies

Game-changing. 

The previous site was “grandma’s attic” - many disparate things without clear focus and direction.  It wanted to tell you how amazing the product is but ended up talking about too many things all at once.  

Over time we made a lot of changes, including:

🍍  Re-merchandising and better offers

🍍  Focused on social proof including UGC, reviews, and PR

🍍  An updated Shopify theme

🍍  Modernized and streamlined the site design

🍍  Better images with optimized rollovers and more readable text

🍍  Quick-buy buttons

🍍  Re-merchandising and better offers

🍍  Implemented product-based landing pages

Site speed and core vitals were also key:
🍋  Optimized photos

🍋  Javascript minification

🍋  Google Lighthouse core vitals optimization

🍋  SEO optimization with proper headers etc

We fixed up the ADA/WCAG because everyone deserves access and the option to buy, plus lawsuits suck.  

While increasing the conversion rate we also focused on an increased average order value through Increasing average order value by leading with discounted drink kits and making single bottles available for purchase.  

All of this means Twisted Alchemy is in a position to focus on scaling its business because the fundamentals are in place.  

https://www.twistedalchemy.com

Paid Advertising, E-Commerce Strategy, Web Development

***Oh, and did we mention we’ve gotten their Google Ads to 4.67x Return over the last 90 days?