Our Services
Marketing Strategy
Do you need SEO, Digital Ads, Social Media Growth, Link Building, Email Marketing, Lead Forms? What are all of those things anyway!? There are so many things that you could spend time and money on it’s all very confusing. We love building out a strategy for both digital and analog tactics, with the perfect stack of services that are right to help you meet your objectives. Depending the size of your budget and team, we can advise on things you or your team can be doing, and how they will work in tandem with the specialized knowledge + tactics to be handled by Fast + Light.
Google Advertising, PPC + Youtube
We’ve been doing Google Ads since 2012, back when it was still called Adwords, and based on keyword research, and trying to game the system. These days Google Ads includes Search Results Ads, Display Advertising, YouTube Ads, Map Result/Local Ads, Shopping Ads, and so much more. Is your existing agency updating and optimizing your Google Merchant Center along with your ads? Do you even know what GMC is? How does Performance Max work? We’d love to help guide you through Google Ads to profitable, predictable revenue growth.
Meta Ads: Facebook + Instagram Advertisting
Facebook + Instagram ads are an ever-changing landscape. Tactics that worked last months don’t this month. Ai is starting to take part as well. But at the end of the day it comes to core marketing principles mixed with the knowledge of what’s working now. Not only are we always updating our knowledge base on the latest tactics, but we also have a team of graphic designers, video editors, copywriters, and growth marketers that provide the right pieces to make the revenue machine work. Oh yeah, and we’ve been doing Facebook ads since 2012.
Local Business Marketing
Do you show up on Google Search Results and Maps for your local area? Fast + Light specializes in marketing local businesses through Google Ads and other high-impact/low-cost strategies. We also assist on local business marketing strategies for small business including setting up your Google Business Center, Yelp, Social Media + other low costs tactics to help your business shine and dominate local search results.
Conversion Rate Optimization
A website should be about more than just ‘having a website’. It’s an extension of your brand and your business. Looking nice isn’t good enough - how is your website serving your audience and growing your business? Fast + Light creates purpose-driven websites, measures user interactions, and optimizes the site based on the data. We utilize proven and easy-to-manage platforms including Shopify, Squarespace, and WordPress (including Generate Press and Elementor) to build lasting, secure sites that can be easily maintained at a reasonable cost. We have deep experience in building and upgrading websites of all sizes, including migrating existing websites to Shopify.
Lead Generation
From getting calls and form fills for local businesses, to MQLs for SaaS companies, Fast + Light can help with the strategies and CRM tools to make lead gen successful for your business.
Fast + Light has generated leads for some for some of the largest marketing software companies in the USA and France, to leads for local grocery stores, therapists, gyms, and travel booking services.
Film + Television Promotion
Fast + Light works with production companies to promote theatrical releases, video on demand streaming, online events, and ongoing merchandise sales. Working on award winning films such as Fantastic Fungi to promote both film promotion and their line of direct to consumer products like their Mushroom Drops and Forager Boxes.
We can also assist in growing social and video channels like we’ve done with the PBS show Wild Hope, or the indy film car series Future Classics.
Email Marketing + SMS
Acquiring emails and phone numbers is one of the most important things a company can do, as you then own the audience. When you own your audience, you are no longer subject to the whims of the Social Media algorithms. The majority of our clients have their best sales days when they send their newsletters. Companies that have higher-cost item often require multiple engagements to nurture a sale. With most websites only converting 3% or less of their website traffic, capturing emails and converting through newsletters helps plug holes in a leaky sales funnel. We partner with some of the top email agencies in California to offer our clients best in class email marketing within their budget.