Alex McAfee has built his career around a single conviction: a powerful brand should translate directly into revenue. Through Fast + Light, he helps companies grow online sales at every stage of digital marketing — from paid advertising and website development to social media strategy and overall positioning — with a particular emphasis on elevating how a brand is perceived, not just how it performs.
Alex has been running Facebook and Google Ads for over a decade, predating most of the tools and automation layers that agencies now rely on. That depth of platform experience means he knows what the algorithms obscure and what actually drives results.
Before Fast + Light, Alex was a serial entrepreneur and founder. He built and ran ConradMens.com and SeekRetreat.com, giving him a founder’s intuition for what growth actually looks like from the inside. Earlier in his career, he worked as a National Educator for Pangea Organics, a Model Coordinator for American Crew, and a Production Assistant at Radical Media — experiences that gave him deep roots in brand storytelling, creative production, and lifestyle marketing across the Fashion, Yoga, Organic, CPG, Outdoor, Travel, Technology, and Entertainment industries.
A former globetrotting climber, Alex is accustomed to making calculated decisions under uncertainty with significant consequences — a disposition that translates directly into how he approaches client strategy and media investment.