Case Study:
Reach Out Recovery
Recovery Redefined: Crafting Reach Out Recovery's Future-Ready Online Platform
Reach Out Recovery (ROR) is redefining recovery as everyone is recovering from something. The site, which has seen +5 million unique visitors since 2020, is focused on addiction education, prevention, and family wellness.
ROR came to Fast + Light to learn what was holding them back from scaling, and how to fix it.
ROR had a ton of credibility and great content, but their website was older, hadn’t been well maintained, and didn’t focus on their strengths.
Dated design that was ‘Geocities-esq’
Grandma’s attic - too much crammed in everywhere
Social proof was buried, clicks away
Unclear Calls To Action (CTAs)
Site was slow, not secure and on expensive hosting
Fast + Light began the process with a Brand Audit
Clarity around profitability
Identify brand focus and upcoming key initiatives
Look to the future, silo efforts
Document a competitive plan
F+L and ROR then worked together to completely update the website for SEO, Site Speed, and Usability
Rapid Prototyping on WordPress and Elementor
Cleanup and import of all content
Audit access and security
Move to a new host, gaining performance with significant cost savings
User testing
ROR is now ready to move into the future, with an optimized site that seamlessly supports future-looking efforts.
ROR staff can perform all edits and updates themselves thanks to the streamlined Content Management system (CMS)
ROR is not dependent upon expensive web developemnt for day-to-day operations
F+L supports as needed with a low-cost maintenance agreement that includes uptime, security, backups, updates and technical support
F+L is available to add features as needed
E-Commerce Strategy, Web Development