Case Study:
NewRUleFX
Breaking the Mold: How NewRuleFX and Fast + Light Mastered Prop Marketing
NewRuleFX is a special effects prop fabrication company known for its SMASHProps breakaway prop product line, action props, expendables, and a custom build team for unique projects. The company aims to provide the production industry, independent filmmakers, theatre companies, and others with direct and affordable special effects prop solutions.
NewRuleFX wasn’t doing paid ads when we started, F+L was brought in to drive profitability and growth for direct website sales via strategy and paid media.
F+L created a strategy for both professional and consumer-focused advertising
Fake Blood, rubber frying pan,
TikTokers, YouTubers, and Vloggers education about prop availability and use
Promoting awareness of affordability and availability for everyone, professional and consumer
F+L worked with NewRuleFX to create a rolling strategy based on changing conditions
Manufacturing in-house and supply chain challenges by shifting as budget to in-stock items
Develop content creation strategy optimized by data-driven insights
Year Over Year (YOY) F+L has increased spend 77% while maintaining 5.3x return on FB
Even through the strikes in Hollywood, in July-Sep 2023 F+L and NewRuleFX delivered a 5.3x ROAS on Facebook and a 3.4x ROAS on Google.
Paid Advertising, E-Commerce Strategy