Case Study:
French KnoT
Stitching Strategy and Style: French Knot's E-Commerce Evolution
“Our online sales have quadrupled! I also get friends telling me all the time that they love our ads. Alex and Drew are super knowledgeable and helpful. They do a lot of testing to make sure the right ads target the right people. I'd also say that I always learn something valuable every time I meet with them.” - Lindsay Mason, French Knot Founder
French Knot is a seasonal brand focused on fair trade knitwear, seasonal and holiday apparel, and gifts. Designed in Indiana, knit goods manufactured by hand in Nepal by 1000+ artisans following fair trade principles. French Knot's specific target audience is people who love what they love.
Fast + Light was brought in to compliment French Knot’s strong seasonal wholesale business, by scaling their direct-to-consumer channel, driving inventory rotation, and growing the off-season business.
French Knot has great products and PR, F+L worked to focus merchandising:
Optimizing the homepage focus on gifting
Gift page creation
Year round-sales focused on gifting in the off-season
F+L was able to utilize analytics and advise on the types and looks of creative that most resonated with consumers.
Even with ios 14, seasonality, etc:
11.5x Facebook ROAS during the holiday season
15x Google ROAS during the holiday season
3.3x ROAS overall on Facebook during the off-season
Increased online revenue 47%
Paid Advertising, E-Commerce Strategy