Case Study:
Fantastic Fungi
Mushrooming Success: How Fantastic Fungi Grew a Thriving Online Store
Fantastic Fungi is a brand that began as a Netflix film directed by Louie Schwartzberg, focusing on the magic and mystery of mushrooms and the mycelial network. It has since evolved into a global community and movement dedicated to sharing the beauty and intelligence of nature, aiming to reconnect people with nature's intelligence and inspire them to integrate these lessons into their everyday lives. The brand also offers products related to the theme of mushrooms, aligning with its mission to protect the planet and create a better future.
Fantastic Fungi came to Fast + Light to convert brand equity from a successful movie on Netflix to ongoing product revenue and loyalty - all in a very competitive space with well established brands like Four Sigmatic, Everyday Dose, and Host Defense dominating the online DTC sales market.
F+L successfully launched Fantastic Fungi as an e-commerce brand with paid media.
5.07x directly attributable ROAS across Facebook and Google.
Increased orders by 258%
“We love working with Fast & Light. They really helped us grow while maintaining a high return on our ad spend. Highly recommend!” - Elizabeth Zeigler
Paid Advertising, E-Commerce Strategy