Case study

Reach Out Recovery (ROR) is redefining recovery as everyone is recovering from something. The site, which has seen +5 million unique visitors since 2020, is focused on addiction education, prevention, and family wellness.

ROR came to Fast + Light to learn what was holding them back from scaling, and how to fix it.

ROR had a ton of credibility and great content, but their website was older, hadn’t been well maintained, and didn’t focus on their strengths.

• Dated design that was ‘Geocities-esq’
• Grandma’s attic – too much crammed in everywhere
• Social proof was buried, clicks away
• Unclear Calls To Action (CTAs)
• Site was slow, not secure and on expensive hosting

Fast + Light began the process with a Brand Audit

• Clarity around profitability
• Identify brand focus and upcoming key initiatives
• Look to the future, silo efforts
• Document a competitive plan

F+L and ROR then worked together to completely update the website for SEO, Site Speed, and Usability

• Rapid Prototyping on WordPress and Elementor
• Cleanup and import of all content
• Audit access and security
• Move to a new host, gaining performance with significant cost savings
• User testing

ROR is now ready to move into the future, with an optimized site that seamlessly supports future-looking efforts.

• ROR staff can perform all edits and updates themselves thanks to the streamlined Content Management system (CMS)
• ROR is not dependent upon expensive web developemnt for day-to-day operations
• F+L supports as needed with a low-cost maintenance agreement that includes uptime, security, backups, updates and technical support
• F+L is available to add features as needed

https://reachoutrecovery.com/

E-Commerce Strategy, Web Development