The dream for Werk Dancewear started with Maggie, a yoga instructor and mom who wanted better dancewear for her daughter, Kara. Maggie needed fashion that could hold up to the rigor of Kara’s dance classes, conventions, master classes, and long rehearsals while being easy on the wallet. Kara, on the other hand, wanted clothing that provided fluid comfort and contemporary style. Maggie knows firsthand how hard it can be to find dancewear that checks all of the boxes for both dance moms and their daughters.
Before engaging with F+L, Werk had engaged with several agencies, with uneven results. Werk wanted profitability, stability, and growth, along with solid communication and a supportive relationship that extended beyond just paid media.
When Fast + Light started Werk Dancewear’s paid ads had sunk below a 1X ROAS. Werk is currently at a 4-5X ROAS depending on the seasonal release cycle.
Merchandising optimized product discovery and boosted inventory turnover.
Ongoing Google Merchant Center optimization increased discovery and SEO.
|Making use of social proof increased onsite conversion while decreasing the sales cycle.
Florida Panther Dance Team prominently featured
Organized reviews (huge project)
July-Sep 2023 increased profitability by 192% while only spending 3% more at a 5.6x ROAS to position for scaling.
Paid Advertising, E-Commerce Strategy, Web Development
