Good branding makes a company what it is. This includes your logo, color palette, font selection and usage, photography creative direction, and brand narrative/communication. How does your brand fit in the marketplace against your competitors? How does your customer view you? What does your branding reflect the quality of the work you do? We work with a lot of companies and individuals that are the best in the world at what they do, but because of their lack of professional branding, they lose business to their competitors that have taken the time to do branding right. Your brand reflects you as a business. Would you buy a house from a salesperson in tattered closes that looked home made, or would you buy if from the salesperson that was put together? The same is true in branding/packaging your product or service. A good branding can elevate a single person business to the perception level of a multinational corporation.