Digital Marketing Services
Are you trying to get more clients into your physical store, sell more products online, increase your social media following, or get your first website up?
Our main objective is helping you reach your goals.
Digital Advertising - Paid Ads: Facebook, instagram, Google ads, youtube, pinterest
We know digital advertising is confusing and you may think it’s too expensive for you, but the reality is that it’s more expensive to wait: digital advertising is currently priced as low as it will ever be, so now is the best time to learn what works for you. We are experts on growing your business through paid ads on the best platforms. Let us learn about you, what you are currently doing and your vision, and we will work with you to shape a plan that works for you.
We are here to make you successful, which means finding and targeting your ideal customer at the places they spend the most time online (Social Media Channels) or where they go search for things when they are ready to buy (Google). But who is your customer, and which social channels do they use? Are they the type of person that uses Instagram or Facebook, or are they mostly on Pinterest? Are they on mobile or desktop devices? While someone might discover you on their phone via an Instagram ad, they might go to their desktop to purchase, and when your competitor is bidding your brand name on Google Ads, you are going to lose the sale to the competition. Let us partner with you to create a strategy to make relevant platforms to work in concert toward your success.
Choosing The Best Platform For You
Google Search Ads
Return On Investment/Return On Ad Spend
Photos, Videos, Headlines
Targeting at Every Stage of The Sales Funnel:
Cold Traffic Acquisition (New People)
Products Viewed (Warm Leads)
Adding to Cart, but No Purchase (Hot Leads)
Targeting By Product Collections
Targeting By Social Channel Engagement
Building Audiences Based on Similar Customer Lists
Website and Funnel Optimization
Landing Page Load Times
Easy to Check Out
Goals, Analytics & Analysis
Account and Tracking Pixel Setup
Goal Tracking with Dashboard
Ongoing Analysis in Plain English
Ongoing Testing and Optimization
Korin was an existing leader in their industry (Japanese Knives, Dishes, Glassware) with success in the analog world. After engaging with F&L Korin has seen significant growth in online sales Via Instagram, Facebook, and Google Ads in both it’s knife division, and their lines of tableware and glassware. Beyond increasing sales for a very strong return on ad spend, we have reached millions of potential new customers, and are currently scaling our advertising efforts.
Flynn Skye not only competes against it’s competitors, it also competes against it’s wholesalers, which we see is the case for most of our clients that sell into online retailers that are spending millions of dollars a month of digital ads that we have to compete against. Flynn Skye also relies on their large Instagram following for sales, and when the algorithm changes, so does their business. Through our digital marketing efforts, F&L has been able to recapture direct online sales through the company’s website, and is currently growing sales back to the revenue levels it enjoyed in the good-old-days of organic Instagram traffic.
Social media Management & Growth
Social media is more than pretty pictures, it’s a way to build, nurture and engage with your audience of potential customers. Of course, you still need pretty pictures and relevant content, otherwise people won’t follow you or engage with your content. At Fast & Light, we help you develop your visual narrative, follower growth strategy, and calls to action in order to convert your followers into customers. We also track and measure your success, and compare them to your competition and field. We are available for separate engagements at any level, from focusing on only growth tactics to content creation and day-to-day social channel management.
Contests + Partnerships
Goals, Analytics & Analysis
Conrad Men’s - The Conrad Instagram account was launched (from zero) as the company and products were in development. At an early stage, the channel was used to establish the visual narrative and values of the company, and hint at the idea of what Conrad was, and build a following of people interested in the narrative of the Spiritual Gentleman. It has grown to not only continue to be the channel where Conrad maintains a conversation with followers (which include Press, Influencers, and Customers) but also acts as a powerful sales tool to announce new products, pop-ups, sales, and amplify press placements. Combined with paid advertising, it is also the primary source of traffic and product sales. Beyond just sales, it is also the discovery mechanism for initial audience contact with the brand, while the content itself wins over the hearts and minds of the Conrad followers.
F*Revolution - Fast & Light amplified the F* Instagram audience from 200 to 2000 followers in just a few months (a 10x increase). Beyond maintaining a consistent art direction, F&L integrated calls to action to drive product sales, along with coordinating influencer engagements and giveaways with other relevant channels which exposed F* to new, relevant audiences, and acquired new followers. F* also engaged F&L to produce content to deliver inspiring aspirational imagery that speaks to the F* audience of fashionable female revolutionaries..
Email & Newsletter Management
Acquiring emails is one of the most important things a company can do, as you then own the audience. When you own your audience, you are no longer subject to the whims of the Social Media algorithms. The majority of our clients have their best sales days when they send their newsletters. Companies that have higher-cost item often require multiple engagements to nurture a sale. With most websites only converting 3% or less of their website traffic, capturing emails and converting through newsletters helps plug holes in a leaky sales funnel. At Fast & Light, we not only help write and deliver emails, but we also build out strategies to capture emails, nurture your email list through an automated email series, or re-engage the people on your list that haven’t opened up an email or purchased from you recently.
Klaviyo & Mailchimp Management & Setup
Creative Management & Template Design
Automations & Funnels (Welcome Series of Emails, Abandon Cart Emails, Lead Nurture Sequence)
Goals, Analytics & Analysis
List Management and Customer Segmentation
Flow Meditation with James Brown - Utilizing a free offer and paid advertising, F&L has been able to build an email acquisition funnel for the Flow Meditation online course, which nurtures captured emails through a 6 part funnel that introduces potential students to the teacher, in order to build familiarity and affinity for James and the Flow Meditation approach. Fast & Light has also been able to advise James on converting his existing email list into paid customers for this new offering.
Torii Labs - F&L used bi-monthly newsletters with Torii Labs to drives sales on the Torii website, which are consistently the top sales days for the company. Beyond just selling products, the newsletter brand narrative included introducing brand ambassadors to help build social proof that Torri is relevant and cutting-edge. The narrative also educates consumers on the ingredients and benefits in the Torri formulations, announces new products and offerings, and nurtures dormant customers into re-ordering.
Digital Strategy & Consulting
Do you need SEO, Digital Ads, Social Media Growth, Link Building, Email Marketing, Lead Forms? What are all of those things anyway!? There are so many things that you could spend time and money on it’s all very confusing. We love building out a strategy for both digital and analog tactics, with the perfect stack of services that are right to help you meet your objectives. Depending the size of your budget and team, we can advise on things you or your team can be doing, and how they will work in tandem with the specialized knowledge & tactics to be handled by Fast & Light.
Existing Digital Business Audit
Recommended Strategies & Tactics
Delivery of a Roadmap with Specific Actions, Goals & Milestones
Ongoing Advisory, Support and Project Management
Good branding makes a company what it is. This includes your logo, color palette, font selection and usage, photography creative direction, and brand narrative/communication. How does your brand fit in the marketplace against your competitors? How does your customer view you? What does your branding reflect the quality of the work you do? We work with a lot of companies and individuals that are the best in the world at what they do, but because of their lack of professional branding, they lose business to their competitors that have taken the time to do branding right. Your brand reflects you as a business. Would you buy a house from a salesperson in tattered closes that looked home made, or would you buy if from the salesperson that was put together? The same is true in branding/packaging your product or service. A good branding can elevate a single person business to the perception level of a multinational corporation.
Website Development & Design
A website should be about more than just ‘having a website’. It’s an extension of your brand and your business, looking nice isn’t good enough - how is your website serving your audience and growing your business? Fast & Light creates purpose-driven websites, measures user interactions, and optimizes the site based on the data. We utilize proven and easy-to-manage platforms including Shopify, Squarespace, and WordPress (including Generate Press and Elementor) to build lasting, secure sites that can be easily maintained at a reasonable cost. We have deep experience in building and upgrading websites of all sizes, including migrating existing websites to Shopify.
Blue Spirit Costa Rica had an Old Website that had served it well for nearly a decade but was starting to show it’s age and needed a modern update. The site was difficult to update and utilized outdated software. Forms and requests were not tracked - they simply went to email that could be lost or sent to spam. Fast & Light worked with Blue Spirit to update their look while preserving the branding that had served them well for this New Website. We ultimately settled on a “website-as-coffee-table-book” concept that translated well into a “mobile-first” implementation, as the majority of web traffic is from phone and tablet. All inbound inquiries are now tracked in a searchable database, updates are easy to make, and Blue Spirit has a platform built to carry it well into the future.