Case Studies

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Mandala
1200% Event Sales Increase
1,200 to 11,000 Facebook Followers 2x Instagram Following

Mandala engaged F&L for full service digital strategy and management: digital advertising, social media, newsletter, and creative direction. As a new yoga studio in a very crowded market, Mandala needed to set itself apart, along with getting people to the studio in the first place. Through positioning itself as a center for conscious evolution, rather than just another place to do athletic yoga, Mandala has been able to differentiate itself, and by amplifying this through social media and paid advertising over 6 months, F&L has grown event ticket sales by 1200%, increased Facebook following to 11,000, and doubled Mandala’s Instagram following.


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THE MOON DECK
14x Return On Ad Spend
7x Follower Acquisition Rate
Launched and Monetized Online Courses

The Moon Deck is an oracle/tarot card deck
originally launched through Kickstartet, they
approached F&L to help with high-level
consulting on how to grow revenue and develop
a long-term vision. Starting with initial strategy
and discovery sessions, F&L was able to
successfully identify and amplify revenue
opportunities through a digital audit. F&L also
identified the opportunity to launch online
content, first as an email capture strategy (1,000
emails captured on initial free course), and later
as a paid online course (189 sold on initial paid
course). Through standard and proprietary
strategies (including influencer placement,
advertising, and posting tactics) F&L helped
grow The Moon Deck’s Instagram follower
acquisition rate from 500 new followers per
month, to 3,500 new per month..


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Living Wholly
A Digital & Physical Strategy

Living Wholly is an events production company that creates conscious events with some of the biggest thought leaders in health, wellness, and spirituality. To re-launch the brand, Living Wholly engaged F&L for initial financial packaging consulting, website creation, and strategic partnership and influencer engagement. Fast & Light has since built-out Living Wholly’s E-Commerce business. The result – a sustainable, profitable business both online and in-person. Living Wholly continues to engage with F&L for E-commerce maintenance, along with strategy to optimize their events in Los Angeles, Ojai, and Aspen through digital and offline tactics.   


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