Case Studies

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THE MOON DECK
14x Return On Ad Spend
7x Follower Acquisition Rate
Launched and Monetized Online Courses

The Moon Deck is an oracle/tarot card deck
originally launched through Kickstartet, they
approached F&L to help with high-level
consulting on how to grow revenue and develop
a long-term vision. Starting with initial strategy
and discovery sessions, F&L was able to
successfully identify and amplify revenue
opportunities through a digital audit. F&L also
identified the opportunity to launch online
content, first as an email capture strategy (1,000
emails captured on initial free course), and later
as a paid online course (189 sold on initial paid
course). Through standard and proprietary
strategies (including influencer placement,
advertising, and posting tactics) F&L helped
grow The Moon Deck’s Instagram follower
acquisition rate from 500 new followers per
month, to 3,500 new per month..


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Living Wholly
A Digital & Physical Strategy

Living Wholly is an events production company that creates conscious events with some of the biggest thought leaders in health, wellness, and spirituality. To re-launch the brand, Living Wholly engaged F&L for initial financial packaging consulting, website creation, and strategic partnership and influencer engagement. Fast & Light has since built-out Living Wholly’s E-Commerce business. The result – a sustainable, profitable business both online and in-person. Living Wholly continues to engage with F&L for E-commerce maintenance, along with strategy to optimize their events in Los Angeles, Ojai, and Aspen through digital and offline tactics.   


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