What is your brand narrative, and why it is important? If you can tell customers what it is you do, they will be as confused as you are. The idea of what you are doing will be a grey mess of different messages and images. Internally, companies like this are a constant battle with no core brand message or direction, and the staff pulls the company in multiple directions, telling customers multiple things, and battling each other for being right, rather than being in harmony. When a brand narrative comes into alignment, something clicks, and the harmony and clarity that is created creates a boost that accelerates the business and energizes the team. Inspiration means to be filled with spirit, and a clear inspiring brand wins the hearts and minds of the team and creates an emotional affinity with your customers. This is where you find your customers and your team saying how much they LOVE coming into your business, working for your businesses. This is the different between a brand as an idea, a dream, and that of a company as just a utility that serves a purpose. A utility has no life, a utility only gets the job done. So what do you want your company to be – Something that gets the job done, or something that inspires your team, something that makes your customers whisper among the crowd – how you been to…have you seen…have you experienced…I love it…